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SEO Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

 




What Are Keywords?

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.


What Are Backlinks?

Exactly what are backlinks? Not all links are considered backlinks? A backlink is a hyperlink to your website. It is called a backlink because it is an incoming link to your website from another domain or subdomain.

Backlinks are an important term in SEO due to their influence on search engine performance. Having a lot of good backlinks from popular, high-quality and relevant websites can significantly help your positioning in search engine results.



What Is A Reciprocal Link?

A reciprocal link is a mutual link between two websites or domains. When two websites link to each other, it's considered reciprocal, or a two-way link.

Not all links are reciprocal links.

A backlink might be referred to as a reciprocal link if you have entered a mutual link exchange with another website and want to keep track of or verify that the other website is linking back to you.

In general, a backlink is called a reciprocal link if the webmaster has agreed to a link exchange in return for a backlink to their own website.


What Is Search Engine Caching?

When all search engines crawl your website, they make a record of all URLs on your website and add them to their index. In addition, they will often copy the contents of your page to a cache in their index.

The cached version of a web page is a copy of your site's contents stored on the search engine server, and is used for analyzing your site and producing search results.

 



What Is The Difference Between SEO & SEM?

Search engine optimization (SEO) is improving website visibility in search engines, usually by free methods like following HTML standards and building content.


Search engine marketing (SEM) is a type of online marketing that focuses on search engines - this can include normal search results but also PPC/paid search placement.